Vicky Burman has been a freelance writer, editor, proofreader and communication adviser since 2001. The Department of Health was one of her first clients and she has been working with public, private and third sector health and care organisations on a regular basis ever since, including NHS Health Scotland, NHS Midlands and Lancashire Commissioning Support Unit, the Institute of Healthcare Management and individual NHS trusts.
Alicia is Head of Communications at Stockport NHS Foundation Trust is an award-winning specialist with over 20 years’ experience in corporate communications. She was asked to work at Stockport NHS Foundation Trust immediately following the saline poisoning incident at Stepping Hill Hospital in July 2011. This was in order to lead on communications around the incident and implement an overall communications strategy for the organisation. The communications team subsequently won AHCM’s Team of the Year award. Alicia was previously head of communications at The Christie for 10 years. The Christie is the largest cancer centre in Europe, an international leader in cancer research and runs the second largest hospital charity in the UK. Her earlier experience includes six years working at PR agencies on a wide range of commercial accounts.
Gaby has 13 years’ experience in public sector communications and currently works as Head of Communications at one of the UK's most prestigious institutions, Birmingham Children’s Hospital. Since 2012 Gaby has turned the hospital’s communications function around, significantly increasing the national profile of the organisation and vastly improving internal communications for the hospital’s 3,500 staff. Gaby’s most significant achievement has been the development of the first NHS real-time ‘patient feedback app’, which has attracted national award recognition from the Guardian, PR Week and AHCM for its innovative, open and transparent approach to feedback. Launching her career in the civil service, Gaby represented a range of government departments in the East Midlands (Department of Health, Home Office, Department for Education, Department for Transport and many others), before moving into the charity sector, picking up the role of marcomms lead for the British Heart Foundation in the West Midlands and South West regions. In 2007 she re-joined the civil service at COI (Central Office for Information) to lead on a number of national PR campaigns, including the Department of Health’s consultation on young people and alcohol and the CIPR award-winning Department for Education Aiming High for Young People campaign, which challenged negative perceptions of young people through the promotion of youth projects in regional media. This, and a stint in the Strategic Communications Unit at No. 10 Downing Street, led to Gaby being recognised by PR Week in its ‘29 under 29’ feature on ‘rising stars’ in the PR industry. Gaby also managed the press office for the high profile Mid Staffordshire NHS Trust Public Inquiry in 2010/11.
A former journalist, Oliver is now a healthcare specialist having previously worked as a communications manager for NHS Diabetes for four years, helping to shape the national health agenda in the long-term conditions arena. Oliver spent four years as a regional journalist where he had an enviable track-record for reaching the front page and was recognised by being crowned the company’s Employee of the Year in 2005. He also worked for a London healthcare PR firm before setting up Orange Juice Communications, which specialises in health.
Dr Anne Moorhead
Dr Anne Moorhead is a Lecturer in Health and Interpersonal Communication at Ulster University. She is the Course Director for PgCert Communication Management in Healthcare. Dr Moorhead is a Registered Nutritionist (RNutr) and Chartered Scientist (CSci). Her research interest is in healthcare communication, particularly communication technologies in healthcare in the areas of obesity and mental health. She is the Vice Chair of the Office of Research Ethics Committees for Northern Ireland, member on the research committee for the European Association for Communication in Healthcare and Editorial Board member and Section Editor for Journal of Medical Internet Research (JMIR).
Derek, Head of Communications at Blackpool Teaching Hospital NHS Foundation Trust, spent more than 20 years in journalism before moving into communications. He was sports editor of Lancaster and Morecambe Newspapers before becoming one of the youngest weekly newspaper editors in the country with Johnston Press. In 2003 he moved in his first communications role with Lancashire Constabulary and played a part in the team's management of the cockling tragedy in Morecambe Bay as well as a variety of national incidents. Five years later he became Communications Manager at Blackpool Teaching Hospitals before being named Head of Communications. Away from the day job Derek has been Press Officer at Morecambe Football Club for more than 20 years and has been a football reporter for the BBC throughout that time and is a regular contributor to the sports pages of national newspapers. Derek is keen to pass on advice to youngsters and is looking to create an NHS media academy in Blackpool in conjunction with the Trust's hospital radio and local radio station.
Lynda Scott - Chair
Lynda is an experienced communications director with over 25 years' experience from across the public sector particularly in central government (transport, health, education, culture and justice), local government and a range of roles within the health service. Lynda is no stranger to the AHCM, being the Dept of Health link for what was then the AHC for six years (1998-2003) in her role as Head of Communications Policy and Development. In the last few years, Lynda has jointly established one of the largest NHS communications and engagement services, the Midlands and Lancashire Commissioning Support Unit (CSU). This provides services to a range of NHS organisations, primarily clinical commissioning groups (CCGs), across a quarter of the country. As AHCM Chair, Lynda brings a cross-system perspective to communications, based on her knowledge and experience of the Department of Health, CCGs, commissioning support, local government and acute trusts. Above all, Lynda is passionate about improving communications for the health service.
Jon has worked in the NHS since 2009, when he joined NHS Bexley Care Trust as Head of Communications and Engagement. Following the health reorganisation in 2012 he was appointed Assistant Director of Communications and Corporate Services, becoming one of the few communication leads to be based directly within a CCG.
Matt Youdale is Director of Arch Communications (www.arch-comms.co.uk), the Nottinghamshire-based PR and marketing agency he founded in 2011. The company has a wide range of clients across the public, private and third sectors – with a particular specialism in the NHS. Matt has helped NHS organisations through such difficult issues as transformation, the Keogh Review, untoward incidents and whistle-blowing. Arch supports both provider trusts and commissioners, including having the contract to provide all communications for Corby CCG.
I am a keen communications professional with nearly 10 years experience. I joined North Norfolk CCG as Communications Manager in October 2016 where I am responsible for the internal and external communications for the CCG following for three years in the NHS and extensive experience of communications in the public sector including Police and Think Tank organisations. Prior to joining the CCG I was a part of the Norfolk and Norwich University Hospital NHS Foundation Trust Media and Communications Team where I led on a number of award winning campaigns. I have been shortlisted for the CIPR Young Communicator of the Year award twice and am the 2015 Outstanding Young Communicator Gold winner. I have been shortlisted for the Association of Healthcare Communicators (AHCM) 2015 awards for the Communicator of the year category and led on the CIPR Gold Award winning social media campaign #iCare and whilst managing the social media feeds for the hospital to make it into the top 50 NHS social media channels (@NNUH featured at number 7) in a report commissioned by NHS Providers.
Jack is currently Deputy Head of Communications at London North West Healthcare NHS Trust. He has worked in the NHS for 7 years at some of the country’s largest teaching hospitals, including Nottingham University Hospitals NHS Trust, Sherwood Forest Hospitals NHS Foundation Trust and University Hospitals Birmingham NHS Foundation Trust. Jack was also part of the internal communications team at British Airways, prior to joining the NHS. Jack studied Public Relations at Leeds Beckett University and graduated in 2010. He is a passionate advocate for the role that communications professionals play in the NHS. He is an active member of the CIPR and in 2016 was named Treasurer of the Health and Medical committee.